Optimal Referral Reward Considering Customer’s Budget Constraint
نویسندگان
چکیده
منابع مشابه
Optimal Referral Reward Considering Customer's Budget Constraint
Everyone likes Porsche but few can afford it. Budget constraints always play a critical role in a customer’s decision-making. The literature disproportionally focuses on how firms can induce customer valuations toward the product, but does not address how to assess the influence of budget constraints. We study these questions in the context of a referral reward program (RRP). RRP is a prominent...
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ژورنال
عنوان ژورنال: Future Internet
سال: 2015
ISSN: 1999-5903
DOI: 10.3390/fi7040516